Campaign Management

Challenges

A local candidate was facing a competitive countywide primary race. The candidate also had to juggle a growing business and other schedule demands. While the candidate had name ID, there were a few precincts with high density of voters that were competitive. Additionally, the campaign faced constant attack ads and misinformation to voters.

Solutions

Bridges Consulting implemented a comprehensive campaign plan and budget that utilized traditional marketing techniques such as direct mail, print advertising, and signage coupled with targeted digital marketing strategies and texting campaigns in areas where name ID was lower. Bold signage, coupled with tailored messaging and use of graphics and videos were used to resonate with voters.

Results

Over the course of the primary campaign, the candidate far outpaced his opponent in fundraising, advertising, and signage. With over $80,000 raised, over 600 doors knocked, over 70,000 impressions on social media ads, and over 1,000 text messages send out. As a result, the candidate won his election with 53% of the vote.